Ian Prosser Awarded Top Honor By Floral Industry Peers
This past September, Ian was the Design Chairman for the Society of American Florists floral convention. The Society of American Florists is a national US Trade Association that represents all segments of floristry in the United States. More than 7,000 retailers, growers, wholesalers, importers, manufacturers, suppliers, educators, students and allied organizations are members. Their convention is held annually where the floral industry comes together for four days of education, networking, competitions, awards and honors, and to see new floral and tech products.
This year at the convention, Ian received the most wonderful surprise and honor, he was the recipient of the 2019 Tommy Bright Award. The Tommy Bright Award is presented by Professional Floral Communicators-International — the industry’s official speakers’ bureau, certified by SAF — to members who have gone above and beyond in educating and inspiring their peers. It is named after Ethel “Tommy” Bright, whose motto “learn more, teach others” reflects the values of PFCI.


Ian receiving his award.
Last year’s Tommy Bright winner, Deborah De La Flor, AIFD, PFCI, described Prosser as a role model and “bright star” in the industry. “Ian inspired me to be bold and confident when selling events,” said the owner of De La Flor Gardens in Cooper City, Florida. “He was absolutely correct! His selling techniques really work!”
“It’s amazing to watch an audience when Ian takes the stage,” echoed Sharon McGukin, AAF, AIFD, PFCI, former president of the American Institute of Floral Designers. “His Scottish brogue and intriguing sense of humor captivates. His intense work ethic and depth of knowledge and experience is evident, but his easy, approachable demeanor makes him relatable to floral and event designers across the country.”
Ian was beyond humbled to receive this award.
“There’s nothing that I like more than to be able to go out and teach things to others,” said Prosser while accepting his award. “All I can say to you is: Pass it forward. If you do a good turn for someone and they say, ‘What can I do to repay you?’ My answer always is, ‘Do what I did for you, for someone else.’”
CONGRATULATIONS IAN! We can’t think of anyone more deserving!

Ian pictured with his two children who also work at Botanica, Zoë Gallina and Jordan Prosser.
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